This biggest Korean spectacular drama was watched by 111 million users in its first 28 days, knocking Bridgerton (82 million) off the top spot.
Netflix counts a view just as anyone who’s watched two minutes of an episode.
Netflix’s vice president for content in Korea, Australia and New Zealand, South East Asia, declares the show’s success is
“beyond our wildest dreams”. “When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world. Minyoung Kim told CNN
“Today, Squid Game has broken through beyond our wildest dreams.”
The nine-part series which perform in public in September, showcase the story of a group of square pegs in a round hole taking part in a series of children’s playground games.
There’s a prize of 45.6bn Korean won (£28m) there for the taking, which doesn’t sound too bad until you realize if you lose, you might die.
Why 26 Korean words have been added to the dictionary
From famous persons to sports stars, everybody have been talking about Squid Game.
The the main actors on the show have shot to international fame – Jung Ho-yeon, who plays Sae-byeok, has gained 14 million Instagram fans since it started on 17 September, Forbes says.
So what really is the secret to the drama’s success?
Caution- The Rest Of This Article Contains Some Minor Spoilers…
Why is Squid Game so famous?
Although it’s Similar in some ways to The Hunger Games, or the 2000 movie Battle Royale, the show centers on a group of people in South Korea hopelessly in debt.
They’re first misled (then volunteer) into playing a dangerous tournament of children’s games, discerning this may be their only chance to win the money they need to live.
Chloe Henry is a Korean shows’s fan and considers Squid Game unique from the others.
“It’s not something that’s been done before,”
the 26-year-old from Sheffield tells Radio 1 News beat.
“With other shows, you can guess what’s going to happen whereas this one is more ‘wow’ – a shock that you weren’t expecting.”
She feels the roles and enormous acting keep you joined or link to the show.
“The actor who plays Seong Gi-hun, his emotion was so raw and it was so interesting to watch.”
Seong Gi-hun is a adorable gambling addict with lots of debts and suffering from the loss of his daughter. Yet he’s the “character-name-in-series-title”.
The drama also gives viewers a different understanding of South Korea.Chloe says
“People in general think of South Korea as a big flash country with a lot of rich people, so it’s nice to see the other side that is not really spoken about, like the struggle and poverty.”
Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn
— Netflix (@netflix) October 12, 2021
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Korean influence has in a very large scale grown in the UK.
Individuals here Googled Korea-related topics in October now, according to Google Trends data report, and last month the Oxford English Dictionary included 26 new words of Korean genesis to its latest update to ride “the crest of the Korean wave”.
Just as in the Oscar-winning Korean film, Parasite, the hardship seen in Squid Game is what makes it inviting to an international community, says Dr Hye-Kyung Lee – who’s studying the rise of K-drama and K-pop at King’s College London.
“These dramas or films are entertaining, and they have something unique which can strike a chord with people around the world.
“They present a critique of society and social economic conditions, which people can relate to through the characters.”
Other Korean dramas do capture issues of society, politics and economy, but Squid Game has been significantly more direct in its approach. Dr Lee says
“It’s serious, the message is extreme and I think that reflects what’s happening right now.”
And that’s something Chloe also agrees with.
Other Korean shows can be quite modest, they don’t show blood, nudity and they blur out weapons.
“It’s nice to be able see things and be unexpected.”