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‘Just shut my Halifax account. They can stick their pronouns up their/his/her a**e. ‘: Bank endures departure of clients after virtual entertainment administrator advised them to LEAVE in the event that they could do without staff sharing pronouns on identifications

The bank announced on Twitter (right) earlier this week that it would allow staff to display their pronouns their name badges. In a post that read 'pronouns matter' and the hashtag 'ItsAPeopleThing', it showed a photo of a female staff member's name badge which featured 'she/her/hers' in brackets. But more than 150 social media users have since said they are boycotting the former building society after being lectured about inclusivity. Some have cut up their credit cards while others are lodging complaints about Halifax's social media manager who, when customers accused the bank of 'virtue-signalling', told them: 'If you disagree with our values, you're welcome to close your account.' One user said: 'Just closed my Halifax account after 19 years with them. They can stick their pronouns up their/his/her a**e'. Another (left) said they said they were moving their mortgage, cancelling their credit cards and closing their deposit account after being a customer since the 1990s. In response to some critics, Halifax staff member ‘AndyM’ had said (bottom right): ‘We strive for inclusion, equality and quite simply, in doing what's right. If you disagree with our values, you're welcome to close your account'.

The bank announced on Twitter (right) earlier this week that it would allow staff to display their pronouns their name badges. In a post that read ‘pronouns matter’ and the hashtag ‘ItsAPeopleThing’, it showed a photo of a female staff member’s name badge which featured ‘she/her/hers’ in brackets. But more than 150 social media users have since said they are boycotting the former building society after being lectured about inclusivity. Some have cut up their credit cards while others are lodging complaints about Halifax’s social media manager who, when customers accused the bank of ‘virtue-signalling’, told them: ‘If you disagree with our values, you’re welcome to close your account.’ One user said: ‘Just closed my Halifax account after 19 years with them. They can stick their pronouns up their/his/her a**e’. Another (left) said they said they were moving their mortgage, cancelling their credit cards and closing their deposit account after being a customer since the 1990s. In response to some critics, Halifax staff member ‘AndyM’ had said (bottom right): ‘We strive for inclusion, equality and quite simply, in doing what’s right. If you disagree with our values, you’re welcome to close your account’.

In excess of 150 web-based entertainment clients say they are boycotting Halifax after the post
They posted an identification which read ‘she/her/hers’ and added: ‘Pronouns matter’
‘You’re free to close your record,’ said the bank’s web-based entertainment administrator
A Tory councilor said it was ‘shocking’ the bank acts ‘like a trans lobbyist’
Do you know Andy M or which Lloyds supervisor is behind the arrangement? Or then again have you dropped your record? Email martin.robinson@mailonline.co.uk
Many Halifax clients are shutting their records with the bank after a staff part advised them to leave on the off chance that they could do without their new pronoun strategy.

The bank declared on Twitter recently that it would permit staff to show their pronouns their name identifications.
In a post that read ‘pronouns matter’ and the hashtag ‘ItsAPeopleThing’, it showed a photograph of a female staff part’s name identification which highlighted ‘she/her/hers’ in sections.

Yet, in excess of 150 virtual entertainment clients have since said they are boycotting the previous structure society in the wake of being addressed about inclusivity.

Some have cut up their Mastercards while others are dwelling objections about Halifax’s web-based entertainment chief who, when clients blamed the bank for ‘prudence flagging’, told them: ‘In the event that you can’t help contradicting our qualities, you’re free to close your record.’

One client said: ‘Just shut my Halifax account following 19 years with them. They can stick their pronouns up their/his/her a**e’.

One more said: ‘My significant other and I have heeded this guidance, halfway because of Halifax’s ongoing temperance flagging yet for the most part the enthusiasm of AndyM to lose clients.

‘Contract is being moved, charge cards have been dropped, store account shut. Had been with you since the 90s. Pleasant work.’

Talking today, PR master Martin Townsend said Halifax’s strategy is a ‘Ratner second’ and ‘shocking’.

It was a reference to Gerald Ratner, who scandalously caused the worth of the gems firm he was CEO of to dive subsequent to marking one of its items as ‘all out c**p’ in a discourse.

The row began on Tuesday when Halifax posted on Twitter a photo of a uniform badge with the words 'she/her/hers' below the name Gemma and the declaration: 'Pronouns matter'. It said the move was designed to avoid 'accidental misgendering'

The row began on Tuesday when Halifax posted on Twitter a photo of a uniform badge with the words ‘she/her/hers’ below the name Gemma and the declaration: ‘Pronouns matter’. It said the move was designed to avoid ‘accidental misgendering’
The critical tweets prompted the bank to defend its new policy by responding to the tweets. It said in one post: 'We strive for inclusion, equality and quite simply, in doing what's right. If you disagree with our values, you're welcome to close your account'

The critical tweets prompted the bank to defend its new policy by responding to the tweets. It said in one post: ‘We strive for inclusion, equality and quite simply, in doing what’s right. If you disagree with our values, you’re welcome to close your account’
People are seen using Halifax cash machines in Manchester. The bank has refused to rescind its pronoun policy

People are seen using Halifax cash machines in Manchester. The bank has refused to rescind its pronoun policy

Last night customer Caroline Ffiske, a former Conservative councillor, said: ‘It is incredibly rude for Halifax to say to customers if you don’t like it go away. It’s astonishing to have a bank behaving like a trans activist.’

Halifax said its pronoun move was designed to avoid

‘accidental misgendering’.

By last night close to 10,000 people had protested on social media. One woman said she had closed her Halifax credit card account over the ‘crazy’ policy.

‘I don’t want to be having conversations about gender when I go into my bank,’

said the 50-year-old psychologist from London.

‘Frankly, I’d rather they be focused on lowering interest rates.’

Another woman said she had moved her savings account to Nat West, adding: ‘I want to do my banking and not have a nonsensical, often deeply misogynistic religion pushed on me.

This angry customer who claimed to have been with Halifax since the 1990s said they were moving their mortgage, cancelling their credit cards and closing their deposit account

This angry customer who claimed to have been with Halifax since the 1990s said they were moving their mortgage, cancelling their credit cards and closing their deposit account
This customer said they had closed their account after 19 years with the bank. They said they can 'stick their pronouns up their/his/her a***'

This customer said they had closed their account after 19 years with the bank. They said they can ‘stick their pronouns up their/his/her a***’

Other furious customers also said they were closing their accounts. One customer branded the bank 'naive' and said people would be 'appalled' at its 'woke credentials'

Other furious customers also said they were closing their accounts. One customer branded the bank ‘naive’ and said people would be ‘appalled’ at its ‘woke credentials’
More than 150 social media users say they are boycotting the former building society after being lectured about inclusivity

More than 150 social media users say they are boycotting the former building society after being lectured about inclusivity
How jewellery firm boss Gerald Ratner became infamous

Before his infamous gaffe, Gerald Ratner had turned high street jewellery shops into a mass market for the first time.

In 1991, he gave a speech to the Institute of Directors in which he joked that the firm’s earrings were ‘cheaper than an M&S prawn sandwich but probably wouldn’t last as long’.

He also said: ‘We do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say,

“How can you sell this for such a low price?”, I say, “Because it’s total crap.”‘

The publicity – coupled to a general economic downturn – led to a crash in the firm’s share price, with its value plummeting by around £500million.

It forced Mr Ratner to give up control of the business and appoint a new chairman.

He was fired from the company, which was soon renamed Signet Group, in 1992, and claimed he had lost £500million as a result of the controversy.

‘Telling customers they should go elsewhere if they don’t share their beliefs is an incredible statement for a business to make.’

PR expert Mr Townsend said:

‘It’s a Ratner moment I would say. It’s astonishing that they do something to make themselves look right on and virtue signalling – and they end up looking like the most old fashioned bullies, telling them:

“If you don’t like it you’re welcome to leave”.

‘It’s extraordinary. Who treats their customers like that? I’ve never heard of a company inviting their customers to go.

‘It’s so typical of debate these days: “If you don’t like it, off you go”.

How is that inclusive? There a big questions about Halifax today and who came up with it.’

On its website, Halifax say any customers they deem to be ‘transphobic’ could have their accounts closed.

Underneath a page titled ‘what we stand for’, they say: ‘We stand against discrimination and inappropriate behavior in all forms, whether racist, sexist, homophobic, transphobic or ableist, regardless of whether this happens in our branches, offices, over the phone or online on our social media channels.

‘Such action may include account closure or contacting the police if necessary.’

Former Doctor Who scriptwriter Gareth Roberts, a Halifax customer since 1988, told the bank:

‘I’m a homosexual man. I’m appalled by your adoption of this homophobic, woman-hating claptrap, and by your attitude to customers making perfectly reasonable objections to it.’

Company director Anders Jersby ended his Halifax car insurance policy and said he would never deal with Halifax again thanks to ‘their antics with pronouns’.

Halifax would not say how many customers had closed their accounts this week but there was clear evidence that its defiant attitude to those who expressed their objections was backfiring.

Some Twitter users called on Halifax to bring back employee Howard Brown, who fronted their TV adverts  for several years until 2008

Some Twitter users called on Halifax to bring back employee Howard Brown, who fronted their TV adverts  for several years until 2008
This Twitter user said Howard Brown could 'teach AndyM a thing or two about customer relations'

This Twitter user said Howard Brown could ‘teach AndyM a thing or two about customer relations’

On BBC Radio 4 yesterday financial commentator Matthew Lynn warned: ‘Companies don’t need to aggressively take positions on what are still quite divisive social issues. It probably didn’t come from the CEO – it comes from a bunch of millennial 20-somethings running the Twitter feed.

‘To tell customers that they should go and close down their accounts and go to a different bank because they have a slightly different view on this is way too aggressive.’

One man said a customer services assistant was

‘deliberately obstructive’

after he told her why he wanted to close his account.

He added that the assistant ‘doubled down and said they’re a business of inclusiveness and equality and then closed the chat but not my account’.

But another customer said:

‘To be fair, I’ve just closed my account and the staff were so apologetic. Clearly not all the Halifax staff agree with this extremist ideology.’

Halifax staff member ‘AndyM’ added in another post that they ‘want to create a safe & accepting environment around gener identity’
AndyM also gave customers instructions on how they can close their accounts if they wish

AndyM also gave customers instructions on how they can close their accounts if they wish

Several major organisations now encourage staff to state preferred gender pronouns either in emails or on badges, but Halifax is the first to suggest customers should leave if they disagree with it.

The bank has said the badge pronouns are optional for staff, but Tory MP Mark Jenkinson said the policy would put pressure on any not wishing to join in.

Halifax, which is owned by Lloyds Banking Group, did not respond to requests to comment.

When Halifax announced the move on Wednesday, customers immediately criticised them

When Halifax announced the move on Wednesday, customers immediately criticized them

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