“Everyone thinks they want to start a podcast,” says Alex Cooper, the host of Call Her Daddy.
“But what goes into my show is so much more than me just sitting down for an hour and banging out an audio clip.”
Obviously Spotify thought it had something unique – Alex has just signed a deal with them for a huge $60m (£43m), unarguably making the sex and relationships podcast one of the most lucrative globally.
She joins exclusive Spotify podcasters class like Dax Shephard, Joe Rogan, and Michelle and Barack Obama.
“If anyone comes to me with an ‘Oh I just want to start a podcast’, I would give them advice that they need to have essentially not only a business plan, but a creative plan,” she says.
“I think what listeners enjoy, as much as they love the authenticity that is podcasting, they also enjoy feeling like this is a show. “So many celebrities are trying to do it and sometimes it falls short or they’re not able to retain an audience.”
‘You Have To Be Genuine.
Call Her Daddy started just three years ago with then co-host Sofia Franklyn, who left last year.
This gave way for honest chats between friends as they navigated post-university dating and their usual confused and disorderly lives in New York.
But it developed to become more advance, covering the hosts’ mental health and conversations even about going to therapy.
“At the beginning of Call Her Daddy I always looked at it and felt there were definitely some episodes being recorded [where] it was so calculated to have a specific segment about sex. It started to feel inauthentic.
“And when I’m not authentic is when I see the show isn’t doing as well.
“So I think throughout the pandemic, the relationship I focused most on was therapy and I think I’m so passionate about that right now,” Alex says.
Alex and Sofia agreed to go their separate ways last year after some public contract issues with media company Barstool Sports, behind the podcast production.
Sofia was not happy with the money on offer so she left, while Alex stayed but described it as
“a really difficult time”.
“It was extremely exhausting and scary to not know what was going to happen every hour. There was always a lawyer calling or an agent calling,” she says.
Just as the deal with Barstool Sports ended earlier this year – Spotify came calling.
“Negotiations are a sore spot for me because I had one of the craziest, most public negotiations in the industry and during a pandemic, so it’s been a lot.
“But I do feel now I’m finally getting to take a deep breath and reflect back on the last year,” says Alex.
Call Her Daddy’s dating advice has had criticized in the past, due to the fact that it focused on how to please men and has been equally accused of encouraging internalized ingrained prejudice against women
Alex admitted she made mistakes in the past with the advice she’s given.
“Now that I’m not chasing a guy I think I have a better perspective on why I said those things.”
She further added that her podcast will shift to reflect her life now she’s matured and is in a relationship.
“On my show I’m trying to show how with my personal life you can be a successful woman, you can find whatever your lane is and you can have a successful relationship and someone that is going to be supportive of your career,” Alex says.